Fashion Designer Andrea Serrahn

Andrea Serrahn’s love of fashion started when she was a little girl growing up in Wisconsin designing and sewing her own clothing. She went on to study textiles, among other things, in college and practiced various printing and sewing techniques into her early 20s.

But her true love affair with fabrics and fashion design was only just beginning. It was during a trip to India in 1990, , that Serrahn became enthralled with the colors, textures, sheens and exciting variation of the country’s hand-woven, hand-printed, hand-stitched and wonderfully unique textiles.

Serrahn vowed to learn more about India’s fabulous fabrics and went on to win a Fulbright Scholarship enabling her to return to India to study textiles. The many months she spent working with the artisans, who continue to weave, print and embroider fabrics using traditional techniques honed over generations, was very formative. Click here to read more about Andrea’s experience in India.

Upon her return, Serrahn was inspired to create a boutique that fused her love of fashion design with her love of India’s fabulous fabrics. The result is Serrahna, her women’s fashion boutique in Oakland’s Rockridge district featuring cutting-edge fashions sewn from the traditional, hand-worked fabrics of India.

Crossing the threshold, visitors will immediately see that the store itself is testimony to Serrahn's zesty approach to design. The colors of curry, turquoise and maroon mix playfully on the racks of tops, skirts, pants, and jackets with accents of indigo, copper and amethyst featured in abundant accessories.

A large mural of interlocking pinwheels and stars climbs the wall to lofty ceilings above. Towering obelisques capped with Indian brass and green lit glass lanterns flank the granite cash shrine in front of a towering arch honoring Serrahn’s creative process.

Come and be inspired to celebrate the queen in you – via the joy of Serrahna style!

© 2012 Serrahna