HAPPY 22nd ANNIVERSARY!
A Special Thank You to my Customers:
22 Colorful Years of Style in Oakland & Beyond...22 years ago I opened my doors, serving the Bay Area with fabulous Indian fabrics rendered into contemporary fashion. My small business has dressed all walks of life from less fortunate locals looking for help, to movie stars & celebrities. Colorful style is the great equalizer! Since covid, we've been working with jewelers & boot makers in Turkey, which has added yet another dimension to our collection. I thank you all immensely for your support. Without you all, we would not be here today!
STOREWIDE SALE 20% off*
*except for new merchandise*
July 25 - 31, 2024
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Join us for an evening
of
Colorful Print & Pattern
with Color Specialist, Darren Chappell
🎨🦚🎨
Are you ready to revolutionize your wardrobe with bold prints & patterns?
Join us at the shop Wednesday, July 17th, 6-8pm.
Gain invaluable style insights.
Learn the secrets of leveraging prints and patterns to elevate your style & make a true fashion statement.
Don’t miss this exclusive opportunity to upgrade your fashion game! 🎨
Event Date: Wednesday, July 17, 2024
6 PM - 8 PM
at
Serrahna
Admission is free
Space is limited
RSVP: Call 510.654.2332
or email info@serrahna.com
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MOTHER'S DAY JEWELRY SALE
Thru May 12, 2024
20% OFF ALL JEWELRY
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SERRAHNA'S ANNUAL JEWELRY SALE
Feb 4-14th
20% OFF ALL JEWELRY
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DITCH Your Resolutions Sale
Thru Jan 31st
20% OFF SITE WIDE
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Mind Body Awareness Sale
Thru Jan 16th
15% OFF SITE WIDE
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December - January Sale
LET'S GET THE PARTY STARTED SALE
10% OFF SITE WIDE
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WIN SOME BOOTS SWEEPSTAKES
THRU DEC 24TH, 2023
Win a Pair of Afghan SOULdier Boots!
CONTEST RULES are as FOLLOWS:
Spend $100 + at SERRAHNA now through December 24th. This qualifies ONE lucky soul to win a pair of these colorful, soulful boots. Winner will be notified by email on Christmas Day December 25th.GOOD LUCK!
AFGHAN SOULDIERS
Soulful Soles for Soulful Sisters! These boots remind us of both soldiers' boots, complete with spats and a sturdy grip sole. We want to pay homage to the soldiers of Afghanistan and other parts of the world fighting oppressive regimes. Whether you connect with the warrior woman or the stylish fashionista, spats have been part of footwear around the globe since the early 1900's.
Made from glorious hand embroidered textiles, up-cycled from the dresses of Afghan women and paired with sumptuous leathers. A wonderful way to repurpose these vintage dresses! we offer 4 color ways to suit your taste. Made by hand in Istanbul. A FIRECAT exclusive design offered only at SERRAHNA!
The Afghan dresses were smuggled out of Afghanistan under the nose of the Taliban, smuggled through Iran, and made their way to Turkey. No easy voyage. As the colorful tapestry spat is upcycled from these vintage dresses, each pair is unique.
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WEDNESDAY DECEMBER 6TH 4-8PM
THE ANNUAL SERRAHNA SWAP MEET
BUBBLES, NIBBLES & HOLIDAY CHEER
ALL PROCEEDS GOING TO SUPPORT OUR TAILORS IN INDIA
It's time to make your 'fashion trash'
someone else's 'fashion treasure'.
HOW IT WORKS:
Customers are invited to bring in items of SERRAHNA clothing that they would like to donate or trade for other Swap Meet items. Maybe you are tired of a scarf? Or changed your hair color so the coat no longer works with your palette? Come swap it out! Customers will work with each other and handle their own trades.
Please only gently worn, clean SERRAHNA items are allowed. Any unclaimed items can be either donated & will be sold on our sale rack after the swap meet,
with all proceeds going to our good charitable cause.
ADMISSION is a suggested $15 donation
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This entrance fee allows you to swap your SERRAHNA clothes
with someone else's, at no extra charge.
WHO BENEFITS from the ADMISSION FEE?
It supports my tailors in India, as it has in years past. Post Earthquake house renovations, paying for baby Tej's medical expenses, green grass fodder for the cows during the drought: these are just some of the beneficiaries.
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 PRE HOLIDAY SALE
THRU Nov 26th, 2023
Store Wide SALE 15% off
all full priced merchandise
ON SALE through November 26
Get a jump on your holiday happy dance
THANK YOU FOR SHOPPING & SUPPORTING THIS SMALL BUSINESS!
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SPOOKY HALLOWEEN JEWELRY SALE
NOW THRU OCT 31st, 2023
If you like gemstone studded crosses, crystal cabochons and dark jasper skull faces, our spooky jewelry collection is for you. Think Mummies. Catacombs. Mini two-headed skeletons. Whether you're looking for the perfect accoutrement of fanciful sparkle or a bold but beautiful expression of reverence, create a statement for your Halloween festivities or anytime of the year at Serrahna.
20% off all our spooktacular Jewelry
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It's Time for our ANNUAL PATIO SALE
SEP 30th & OCT 1st, 2023
WE clean house and YOU get BARGAINS GALORE!
5+ Racks: $10, $15, $25, $37.50, $50+
Designer clothes at Discount prices
Scarves, Jewelry, Accessories
HUNDREDS of pieces to choose from!
WHEN:
Saturday September 30th 11am-6pm
Sunday October 1st 12 noon-5 pm
WHERE:
Patio of my neighbor High Peaks Kitchen Restaurant
Just 2 doors up from Serrahna
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Thru July 31st
21% OFF
ONLINE & IN-STORE!
HOW TIME HAS FLOWN BY
21 Colorful Years of Style in Oakland & Beyond...
21 years ago I opened my doors, serving the Bay Area with fabulous Indian fabrics rendered into contemporary fashion.
My small business has dressed all walks of life from street people who are looking for a hand out to movie stars and celebs.
Color is the great equalizer!!
Since covid, we've been working with jewelers and boot makers in Turkey, which has added yet another dimension to our collection.
Here are a few of you who have contributed and supported us over the years.
For that I thank you immensely. Without you all, we would not be here today!
Let's celebrate with this SALE!
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Intuition Fruition
An evening of tapping into your higher self awareness,
trusting your perceptions of what is, and what isn't.
Holly Million, The Shaman Artist, will be sharing her secrets with us,
outdoors in the Patio of High Peaks Kitchen.
Tuesday, July 11th, 6-7pm. Spaces Limited.
There is no fee for this event.
Bubbles & Nibbles
Shop will be open before & after.
RSVP HERE
Are you Intuitive?
Do you receive signs and messages? Are you already aware of the intuitive modalities such as claircognizance, clairvoyance, clairsentience, and clairaudience?
Want to learn more? Get ready to bring your intuition to fruition!
Join us for an exciting hands-on experience with Holly Million the Shaman Artist.
Be amazed by what you are already naturally doing with your intuitive abilities.
Then learn powerful shamanic techniques to enhance your natural gifts, and increase your reliance on inner guidance. As part of this experience, you will play fun, intuitive games to help you locate those intuitive muscles and flex them.
One of the ways shamans worldwide access their intuitive guidance is through shamanic journey – traveling to the inner worlds through a kind of waking dream state.
As part of the presentation, Holly will take the group on a short, guided shamanic journey to experience this incredible source of guidance and healing.
You have everything you need within yourself to navigate your life’s journey.
Bring your intuitive gifts forward to benefit yourself and all who are in your life.
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Holly Million the Shaman Artist is a professional shaman, artist, herbal medicine-maker, filmmaker, teacher, speaker, and writer. Holly does energy-clearing and shamanic healing on behalf of individuals, land, houses, and businesses. She creates shamanic tools and herbal products from plants grown with love and reverence at Holly Wholly Farm and Sanctuary, her micro-homestead in Oakland, CA. Visit her at:
www.hollytheshamanartist.com
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Saturday, March 25 6-8pm PDT
REVOLTE LIBERTAD
Prêt à Porter Showcase
for San Francisco Fashion Week
Let's use fashion to freely express our revolutionary ideas. Go against the grain! We applaud the rising demand for more inclusive fashion, ethics and diversity within the fashion industry
Serrahna presents:
"TRIBE OF QUEENS & KINGS"
Happening at:
Northern Ducks Lounge
1355 Market Street
San Francisco
BUY YOUR TICKETS HERE
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Sky's the Limit ~ Art Reception & Fundraiser
*All proceeds go directly to The Drawing Room, a fiscally sponsored project by Intersection for the Arts a 501c3. *
I am honored to be the featured designer in an upcoming Fashion Show, Wednesday March 8th, International Women's Day! This is a benefit for the arts and a celebration of various March birthdays. An event not to be missed! Please come! I am stepping off the plane and onto the fashion runway, straight from Mumbai. It's not easy being a jet setter, but it sure is lots of fun. I REALLY hope to see you there.
State Treasurer Fiona Ma and Monique Zhang are hosting a March birthday fundraiser for The Drawing Room in the Annex on March 8th! As we look ahead at what 780 Valencia can be, we hope that the Drawing Room ANNEX can continue on with its programming of art shows and arts- related events that are free and accessible to all to continue on!
Please join us for a spectacular evening of art, fashion, food and wine. We'll have a silent auction with art, art supplies, textiles and featured designs by Andrea Serrahn.
Schedule of events:
5-6 pm - Reception mixer and silent auction with live music, photo booth and catering by Divine Indulgence
6 - 6:15pm - Words from Fiona Ma, Renée DeCarlo and Monique Zhang
6:15- 6:45pm Fashion Showcase with Featured Designer and Brand Andrea Serrahn
7pm - Birthday Cakes Celebration
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The $200 tax deductible registration donation can be paid here: or at the door. All proceeds go directly to The Drawing Room, a fiscally sponsored project by Intersection for the Arts a 501c3. Their status facilitates our being able to accept tax-free donations to help extend our time at 780 Valencia street. Your donation directly impacts hundreds of local artists, over 1400 to date and our list grows daily. Thank you for supporting and helping us fulfill our mission!
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SERRAHNA Turkey Earthquake Relief Fundraiser
* 10% of all Turkish collection sales go towards this relief fund *
In the blink of an eye, the lives of many were turned upside down from the forces of this horrific earthquake. A SERRAHNA EARTHQUAKE FUNDRAISER is a way in which we all can help. As you all have seen the devastation that has occurred, you also may have noticed my recent visit to beautiful Istanbul. A deep and lasting connection was made in my heart, and I feel I have the perfect opportunity to give back. You can NOW make a contribution to the SERRAHNA Turkey Earthquake Relief Fund via the purchase of any item of our Turkish product line*, or a cash donation. My host & friend Feda, who showed me around Istanbul all of last week will be able to disperse the funds without taking a cut of our donations. This fine young man is able to bypass the administration fees that all big name rescue organizations need to run their operations.
Make a place in your heart for Earthquake victims in Türkiye!
More than 34,000 people have been killed and tens of thousands injured after a magnitude 7.8 earthquake struck Türkiye & Syria on February 6. In the blink of an eye, the lives of many were turned upside down from the forces of this horrific earthquake...
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Our Annual February Jewelry Sale
ALL JEWELRY 25% OFF - February 1 - 14, 2023
OUR ANNUAL JEWELRY SALE!
- Rings & more things!
- Hand-crafted Beauty
- Treat your Valentine (or yourself) with a bauble or two
- 14 days to save & surprise your sweetie
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OUR JANUARY THAW SALE! Melts Into February!
JANUARY - FEBRUARY 2023
Our prices are melting....Up to 50% off MANY select items...
Shop NOW to get huge discounts on great goods - While They Last!
EVERY DAY we are adding more items to our WEB SALE.
JEWELRY. SCARVES. COATS. JACKETS. SWEATERS. TOPS.
A whole new wardrobe awaits you....
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WEDNESDAY DECEMBER 14th, 2022
THURSDAY DECEMBER 15th, 2022
2-day Trunk Show Featuring the Jewelry Creations of Becky Coulter
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WEDNESDAY NOVEMBER 30th, 2022 2-8ish
THURSDAY DECEMBER 1st, 2022 11-7ish
2-day Trunk Show Featuring the Jewelry Creations of Katherine Moffat!
Bubbles, Nibbles, Banter & Girl Fun
Stop by the shop to meet Katherine in person. A raconteur extraordinaire, she'll amuse and delight you with her amazing creations. Her jewelry is for the adventurous spirit in all women.
See her look book here: Katherine Moffat Designs
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NOVEMBER 24 - 28th, 2022
BLACK FRIDAY, PLAID SATURDAY, POLKA DOT SUNDAY, CYBER MONDAY SALE!
15-20-25-50% Off Sale!
Start the Holiday Season out right with BIG savings!
ONLINE starts midnight on Thanksgiving! IN-STORE starts NOW!
Are you local? Stop by the shop NOW to get the best savings that we have to offer.
SALE prices honored NOW in store until the end of the sale.
There is so many lovely things in store than we were able to add to the website.
Or, Shop ONLINE in the comfort of your home. Thru NOVEMBER 28th, 2022
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SPOOKY Jewelry Sale
If you like gemstone studded crosses, crystal cabochons and dark jasper skull faces, our spooky jewelry collection is for you. Think Mummies. Catacombs. Mini two-headed skeletons. Whether you're looking for the perfect accoutrement of fanciful sparkle or a bold but beautiful expression of reverence, create a statement for your Halloween festivities or anytime of the year at Serrahna. [SHOP NOW]
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OCTOBER 1-2, 2022
Annual Patio Sale
2 doors up from SERRAHNA
Saturday October 1st, 11-6
Sunday October 2nd, 12-5
Get the best deals on clothing, jewelry, scarves
5 racks: $10, $15, $25, $37.50, $50+
Tell a friend!
ALL SALES FINAL
PLEASE bring your own bags
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